The world of the media is likewise dominated by blonde sex bombs, playing the main role in newspapers, magazines, and television productions of all formats. On television, Pamela Anderson as the lifeguard in the television series Baywatch is the embodiment of a blonde sex bomb. The blonde beauty with large breasts and little attire attracts all men and see to the high viewer figures according to the principle sex sells. However, also in magazines blondes are all over the place and play their stereotypical role. The Playboy magazine is the most prominent example for this phenomenon, while also daily papers avail themselves of the principle sex sells.